There is no greater tool at your disposal to enhance your marketing strategy for your business than the internet. Navigating through what works and what doesn’t in the complicated world of SEO, Social Media and PPC campaigns is challenging. This is where a good digital marketing agency comes in. They can put together a comprehensive strategy designed to increase your search engine rankings, drive traffic to your website and ultimately increase your ROI.
How can a Digital Marketing company help?
Using a local business as an example here are just some of the ways that show how can a digital marketing company can help you.
Local Citations: These are essentially online directories that have replaced the Yellow Pages in the past decade. There are some that you will recognize such as Yelp and Angie’s List, most of these directories will target local search terms. The digital marketing company that you work with can create and optimize these listings so that when a potential customer searches for “your business type” + “your city” you can appear in the results. Your website along with optimized search results brings customers through your doors. Here is a video explaining why local citations are so important to you.
Social Media: A solid well put together social media strategy can be very effective in driving customers to your website and ultimately you. They can put together an effective profile on the most popular social media sites along with a properly set up Google My Business page to get your place in the map listings. Most social media platforms offer very targeted advertising platforms that convert well. You can’t afford to overlook social media any longer as a means to promote your business.
Backlinking: Building back links is a tricky thing and it is as much art as science. Despite talk to the contrary and the sheer number of Google updates building backlinks is still a key factor in how you rank in the search engines. Good backlinking begins with links from high quality sites that Google already holds in high regard and are relevant to your business. They need to be built slowly and naturally and from a relevant source, if not they can do more harm than good. Here is an example to illustrate, you run an accounting firm in Seattle you don’t need a backlink from a site about potato farming in Kiev. It is completely irrelevant to your business both by industry and geography. Having too many of these irrelevant links and Google will view them as spam, this in turn can cause you to be removed from the Google database all together. Recovering from a penalty can be done but it is a long, tedious and expensive headache you just don’t need.
A good digital marketing agency can help you build your brand and get your products and service in front of people waiting to buy. They have the technical know how and marketing skills to help you achieve results that you would never be able to on your own.